Jaira Santiago is a Rochester Native, Proud Afro-Latina of Puerto Rican descendant, Mother of Three, A Pillar of Her Community & CEO of Beads & Bangles by Jaira.

Jaira’s Journey to Jewelry Making started as a child. She always loved working with her hands, as a child she made Cakes and Party Favors. This Inspiration stuck with her throughout the years and “Beads & Bangles by Jaira” was born in 2001. Jaira creates Exquisite Handcrafted Jewelry from Beads and Gold Materials Sourced Internationally and Inspected Personally by her & her team. This requires great attention to detail, patience, and passion. Jaira has mastered each of these components. Her diligence and excellence are apparent as Beads and Bangles by Jaira evolved from Home-Based to Brick and Mortar within the first five years. This is no easy feat as 50 % of businesses fail within the first five years.

Today, Jaira has stamped her Legacy throughout Western New York, Inspiring a new generation of Entrepreneurs and She continues to Spread Love through Jewelry and by helping New & Established Small Business Owners, and through Philanthropy by supporting Charities and Initiatives on a local and national front.

Pictured: Ari, Jaira’s Mentee, & Daughter